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• 11.11 Deals: Enjoy a wide range of discounts from limited time flash deals to mega deals up to 90% off.
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BUY EVERYTHING ON DARAZ
• Browse and shop from our range of categories, including health & beauty, electronics, fashion, home & living, and more
• Get 100% authentic products from official brands on Daraz Mall
• Transact with your preferred payment method – COD (Cash on Delivery), bank transfer, or credit card
SHOP WITHOUT WORRIES WITH DARAZ GUARANTEE
• Free and easy returns: If an item doesn’t meet your expectations, return the item in just 5 simple steps within 7 days (14 days for Daraz Mall)
• Safe and secure payments: We are PCD-DSS compliant, which means all transaction data is encrypted, and the system is monitored for suspicious activity to ensure your safety
• 24/7 Live Support: Need help? We are always here for you – connect with us for any questions

If you face any technical issues, please drop us a line at support.app@daraz.com

Kaymu Pakistan was an e-commerce portal based in Pakistan.^[1] In July 2016 Rocket Internet merged ecommerce site Kaymu into Daraz.^[2][3] Kaymu stopped its operations officially in Pakistan on 5 July 2017.

Initially launched as Azmalo.pk in January 2013,^[4] Rocket Internet rebranded the company as Kaymu.pk in September 2013,^[5] aligning the venture with the global company brand that currently spans 3 continents, Asia, Africa and Europe.^[6] Kaymu Pakistan was initially managed by Managing Director Asia Region^[7] Ahmed H. Khan^[8] followed by co-founders and Managing Directors Kaymu Asia – Christian Schröder^[9] and Niroshan Balasubramaniam^[10] respectively. Kaymu’s online shopping operations in Pakistan were led by Adam Dawood^[11] as country manager from August 2014 to January 2016 followed by Ali Zain Sheikh ^[12] till March 2017.The idea behind the founding of Kaymu in Pakistan was to facilitate online buying and selling through a single platform.^[1] At the time of Kaymu’s launch in Pakistan, OLX was already operating in the country as an online classifieds website. The idea of a managed online marketplace that would be providing seller rating and facilitating buyers via cash on delivery^[13] received good response from the local community. Kaymu Pakistan now serves as a platform that offers consumer to consumer (C2C) as well as business to consumer (B2C)^[14] services across the country.Kaymu launched smartphone apps for Android,^[15] iOS and Blackberry^[16] devices in 2014 and 2015, respectively.

In April 2014, Ooredoo, a Qatar-based Telecommunications Company (formerly known as QTel) joined hands with Rocket Internet.^[17] The founding of APACIG resulted in additional funding from Ooredoo.^[18]

• E-trading in Pakistan

1. ^ Jump up to:^ab “Kaymu.pk is another venture for Rocket Internet”. dailytimes.com.pk.
2. ^ Husain, Osman (24 June 2016). “Tech in Asia – Connecting Asia’s startup ecosystem”. www.techinasia.com. Retrieved 22 October 2017.
3. ^ “Daraz, Kaymu join hands to get ‘360 degree ownership’ of e-commerce market | Pakistan Today”. www.pakistantoday.com.pk. Retrieved 2019-08-31.
4. ^ “Azmalo.pk joins the online shopping trend in Pakistan”. dailytimes.com.pk. Archived from the original on 15 March 2014.
5. ^ “Kaymu.pk first launched under the name Azmalo before it rebranded to Kaymu”. techinasia.com.
6. ^ “Kaymu Global on Rocket Internet Website”. www.rocket-internet.com. Rocket Internet.
7. ^ “Ahmed H Khan, MD, Rocket Internet”. indiatimes.com.
8. ^ Business Recorder. “Pakistan is the hub of Kaymu’s Asia operations: MD Kaymu.com, Asia region”. brecorder.com. Archived from the original on 2016-03-09. Retrieved 2015-05-18.{{cite web}}: |author= has generic name (help)
9. ^ “Christian Schröder speaks to Khaleej Times”. khaleejtimes.com.
10. ^ “Niroshan Balasubramaniam speaks to The Daily Star”. thedailystar.net. 28 August 2015.
11. ^ “Adam Dawood speaks to The News”. thenews.com.pk.
12. ^ “Kaymu.pk celebrates three years of operations in Pakistan,”. thenews.com.pk.
13. ^ “Cash-on-Delivery (COD) payment methods account for more than 95 percent of online purchases in Pakistan”. dailytimes.com.pk.
14. ^ “Kaymu, a C2C (consumer-to-consumer) and B2C (business-to-consumer) online marketplace”. dawn.com. 21 July 2014.
15. ^ “Kaymu.pk Launched its Android App”. dailytimes.com.pk.
16. ^ “Kaymu.pk launched mobile apps for Android, iOS and Blackberry”. brecorder.com. Archived from the original on 2016-10-24. Retrieved 2017-09-11.
17. ^ “Rocket Internet partnered with Ooredoo Q.S.C a Qatar-based telecom”. nation.com.pk.
18. ^ Daily Times. “Ooredoo and Rocket Internet Partner to Develop Online Businesses in Asia”. dailytimes.com.pk.
19. ^ “Rocket Internet Fashion E-Store daraz gets 1000 orders per day”. www.techinasia.com. Retrieved 15 June 2015.
20. ^ “Rocket Internet in Pakistan”. nation.com.pk. 8 January 2015.
21. ^ “Alibaba Acquired Daraz”. dnd.com.pk. 8 May 2018.
22. ^ “Pirated Software and Games Make it to Kaymu.PK of Rocket Internet”. propakistani.pk. October 2014. Retrieved 1 October 2014.

Daraz

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Daraz

Formerly	Azmalo.pk (2012-2013), Kaymu.pk (2013-2015)
Type	e-commerce
Founded	2012; 10 years ago
Founder	Bjarke Mikkelsen
Headquarters	Pakistan, Karachi
Area served	Bangladesh, Myanmar, Nepal, Pakistan, Sri Lanka
Key people	Bjarke Mikkelsen (CEO)
Number of employees	3,000 as of 2023
Parent	Alibaba Group
Website	daraz.com

Daraz Group is a multinational technology company that focuses on e-commerce, logistics, payment infrastructure and financial services. Founded in 2012 with the backing of Rocket Internet, it was first launched in Pakistan as an online fashion retailer.

As of 2023, Daraz’s headquarters is based in Karachi, Sindh, Daraz was founded by Bjarke Mikkelsen in 2012 under the name Azmalo.pk. Daraz is available is currently available in 4 South Asian countries, Pakistan, Bangladesh, Nepal and Sri Lanka as of 2023.

History

Daraz was originally founded as an online fashion retailer in Pakistan in 2012 by Muneeb Maayr and Farees Shah. Daraz’s initial funding came from Rocket Internet and focused on the fashion sector, but was changed to a general e-commerce marketplace in 2015.Daraz Group was formed in 2015 as the parent company of Daraz’ operations in Pakistan, Bangladesh and Myanmar^[1] . In July 2016, Daraz acquired Kaymu, a consumer-to-consumer online marketplace in South Asia. With this acquisition, it began operations in Nepal and Sri Lanka.^[2][3]In May 2018, Daraz announced it was acquired as a wholly owned subsidiary of Alibaba Group for an undisclosed amount, as part of Alibaba’s expansion into South Asia.^[4][5][6][7] Following the acquisition, Daraz Express, Daraz’s in-house digitalised logistics arm was launched in September 2018^[8]to support its growth into key markets. Today, Daraz Express delivers over 60 per cent of all Daraz orders.^[9]In 2021, Daraz expanded into the food delivery and hyper-local grocery sector through the acquisition of Bangladeshi startup HungryNaki.^[10] In 2022, Daraz announced their rebranding efforts. ^{[11] [12] [13] [14]}In June 2022, Cainiao Network announces that they will serve as the cross-border logistics provider for Daraz.^[15] Cainiao announced that it is launching two automated distribution centres in Karachi and Lahore.^[16] On 6 February 2022, Daraz announced that they will be reducing their workforce by 11%. ^[17]

Recognition

In 2019, Daraz Bangladesh won the ‘Asia One Fastest Growing Brands and Leaders’ Award under the e-commerce category.^[18]In 2021, Daraz won the Retail Asia Awards 2021. The company was honoured with the awards in ‘E-Mall of the Year’ and the ‘CSR Initiative of the Year’ categories.^[19][20]

In 2022, Daraz Pakistan was awarded the ‘Employer of Choice for Gender Diversity Awards in Pakistan’ by the International Finance Corporation, a member of the World Bank Group and Pakistan Business Council.^[21][22]In 2021 and 2022, Daraz Sri Lanka was awarded the Great Place to Work® Certification re-affirming the company’s position as a one of the most sought-after employers that attracts and retains the best talents in the country.^[23]

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